Introduction to the philosophy, nature, and scope of health organizations; administration and organization of governmental health programs, economic and political forces and their effects on health services.
Review of communication sources, channels, messages, reception, and effects, diffusion of health information, adoption of preventive health behavior, and mass media and social change patterns.
Major methodologies useful in health research. Topics include philosophy of scientific investigation, field research, participant, survey research, experimental design, construction of questionnaires, and attitudes scales; the format for writing a research prospectus.